That means The Black Tux ended up creating one of the largest dry-cleaning operations on the West Coast, even rivaling fellow startup Rent the Runway, which famously has one of America's largest . "We found that when we were using external vendors, we couldn't get quite the quality we wanted. Most were experts in linens," Blackmon said. "We wanted to make sure the way we were running the dry-cleaning operation was of the highest caliber with the most experienced people." Fit is another thing that the company says it takes more seriously than its competitors, and it's all done by algorithm. At the company's founding, it purchased a set of data points for men's military uniforms. Last year, a data scientist was hired tocombine customers' measurements with the existing data and improve the rate of first-time fit dramatically.(Facebook/The Black Tuxedo) View photos More Blackmon says he sees his customers in three categories: A groom who wants to match his groomsman, but who doesn't want to pay the hundreds it would take to do so at retail price. A man who wants an outfit that's either more stylish or more interesting than what he currently owns, but who doesn't necessarily want to own something like that. The prom customer, who usually skews younger and is attracted to the company because of its slimmer-fitting offerings. Blackmon says he's seen a shift in his customers' preferences over time. In the beginning, the concierge team did a lot of "style consultation." Not anymore. "Guys come to us with an idea of exactly what they want," Blackmon said.
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